Do something different to set your company apart at Halloween

by Rebecca Morgan, CSP, CMC on October 24, 2011

Would you like to generate positive buzz about your company this Halloween?

Do something different this Halloween — sponsor Books For Treats in your area. What is Books For Treats? It’s a program that encourages you to give gently read children’s books to your trick-or-treaters. For about the price of a candy bar, you can purchase good second-hand books and delight your ghosts and goblins.

How does this work for your company? You could sponsor (buy) the books from second-hand book stores or other resources, and set up a table at a shopping mall or other venue in your community for trick-or-treaters. Many cities are now doing this so kids have a safe, central place to spend Halloween. Collecting treats is often coupled with other activities for the kids.

How does this benefit your company? Put bookmarks with your company info, or a sticker on the outside that says, “Compliments of (your company).” Send press releases to the media to get them to cover this unique giveaway. When you tie it into reducing childhood diabetes and obesity and increasing literacy, it is a win/win all around.

And believe it or not, kids — and their parents — love the books, even if they are slightly worn. Your good will will go far in getting positive responses — and new business.

 I’ve been doing this at my house since 1995, and the kids (and parents) loved it so much, I expanded it into the community. We gave out 3500 books last year, and have 8000 to hand out on Halloween to kids in San Jose.

Go to the Books For Treats site to read more, download a free kit on how to do this, and start it at your house or community. Our motto is, “Feed kids’ minds, not their cavities. Give brain candy. ”

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Join me in Singapore Nov. 18!

by Rebecca Morgan, CSP, CMC on October 24, 2011

If you’re near Singapore, join Jana Stanfield, Scott Friedman, Lynn Leahy and me on Fri., 18 Nov. for the “Every Awesome Woman” conference. 11:00-5:00, includes lunch and optional evening performance with Jana. 

I’ll be presenting on “Authentic Leadership.”

This is a fund raiser for the “Together We Can Change the World” non-profit which supports orphanages in SE Asia.

More info a http://joyful-women.com/

If you have colleagues in Singapore, please pass this on to them. Or if you know movers and shakers I should connect with, please let me know. I’m also going to Bali and Hong Kong on this trip.

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The cost of not listening

by Rebecca Morgan, CSP, CMC on October 11, 2011

Rarely do you get to watch firsthand the consequences of not listening. But in episode 3 of The Amazing Race, we got to witness such an event.

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Do you make it count?

by Rebecca Morgan, CSP, CMC on October 9, 2011

I’ve kept the 1-page article for 25 years, nearly to the day. It was an interview with Steve (then called Steven) Jobs that included a quote  I wanted to use in my talks. I never did. But it resonates now:

“We get to create only a few things in this life. We really have such a short time here; some of us just want to make it count.”

He was born 2 months before me and we grew up 10 miles apart. I never met him, although I saw him once at the MacWorld Expo on the show floor. I couldn’t couldn’t come up with anything more than “Thank you for the insanely great products you create.” How lame. So I didn’t approach him. Now I regret I didn’t.

Now the world thanks him. He lived his philosophy every day that I read in the Sept. 21, 1986 article. He made his brief stay on earth count. Big time.

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Your behavior with friends may influence your career

by Rebecca Morgan, CSP, CMC on September 30, 2011

We usually give our friends some slack, letting them slide when if they were a co-worker we might not.

But how about friends who we could refer for a job or consulting project? Do you let them get by with being irresponsible or self-absorbed?

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